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The outbreak of COVID-19 has emerged as the biggest threat to human life. It has changed the entire lifestyle of human beings concerning their emotional stability and cognitive development. Enjoyment is one of the emotions and acts as a positive stimulus that a consumer used to feel and seeks for a balanced life. Since the nationwide lockdown was implemented on March 25, 2020, people have turned restless about how to enjoy themselves at home, as all of their options of going out were being shattered. It was the time when continuous innovations in the form of digital content through over-the-top (OTT) platforms flourished and provided an affordable and diversified entertainment source to consumers. These OTT services help consumers to view the contents via the Internet directly. Furthermore, it has drastically changed people's preferences toward diversified content based on their choices. This study aims to explore the various determinants affecting consumer satisfaction toward the OTT platforms amid COVID-19 crisis in India. The study's main findings revealed that among the demographic variables, age group of the consumer largely influences their satisfaction toward OTT platforms. Moreover, work from home, affordability, convenience, and content quality are the significant determinants affecting consumer satisfaction levels toward OTT platforms. The study is relevant to the current marketing scenario, as it provides useful insights for the content developers of the major OTT platforms such as Amazon Prime, Netflix, Disney+ Hotstar, Voot, and many others to enhance the consumer satisfaction in the terms of digital content consumption.
ABSTRACT
Background: The hospitality industry is recovering, evolving, and adapting itself in the post COVID-19 era through innovative and sustainable practices backed by the use of technology in entire hotel operations. The hotel Front Office department is no exception in utilizing these evolved practices to understand and influence the customer behaviour while exploring all possible measures to enhance the overall guest stay experience in the post-COVID times. The Front Office department plays a vital role in the passage of accurate and timely information required for flawless guest management in the hotels. Throughout the COVID-19 period, the Front Office practices have evolved through different stages depending upon the factors such as guest preferences, safety and security measures, hygienic conditions, sustainability and use of technology. Objectives: The major objectives are to study the post COVID-19 Hotel guest preferences of non-star category hotels with respect to changing scenario in the Hospitality Industry, to analyse the gaps between hotel guest expectations and perceptions in service quality with special mention of the front office department and to highlight the future challenges faced by hotel industry and suggest possible measured to overcome these challenges. Methodology: Hybrid research approach has been adopted in this study. Grounded theory in qualitative research approach with interview and semi-structured questionnaires are the data collection tools. Survey method with structured questionnaire are quantitative data collection tools. Collected data were analysed through content and thematic tools for qualitative data and quantitative data were analysed through descriptive statistics (Mean, SD, percentage) and paired t-test as an inferential statistical tool has been applied in this study for conclusion purpose. Results: Result indicates negative as Expected value - perceived value = - (negative). Conclusion: It is concluded that hotel-guests' are not satisfied as provided facilities are not as per guests' expectation. This study gives overview of guests' expectation. It helps hoteliers for modification of hotel's facilities for the guest. The limitation of the study is that the study is conducted in NCR only. Hotels of the same category in the other cities/town may be conducted for getting actual scenario of the phenomena of the hotels. In addition, the study proposes that hotels should adjust their room and service pricing to reflect the reduced demand during the COVID era. Furthermore, the hotel industry will face ongoing challenges, and hotels must be adaptable to remain competitive. By embracing new technologies, providing distinctive experiences, and implementing sustainable practices, hotels can overcome these challenges and flourish in the years ahead.
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Purpose: This study aims to fill this paucity of knowledge by exploring and formulating a formative index to measure the up-to-date quality of online food delivery (DEQUAL). The quality measurements for online food delivery have not been well recognized and even little is known after the COVID-19 outbreak. This study fills this paucity of knowledge by exploring and formulating a formative index to measure the up-to-date quality of online food delivery (DEQUAL). Design/methodology/approach: Owing to the explorative nature and the lack of developed quality theory under the unprecedented COVID-19 pandemic, DEQUAL is conceptualized as a formative construct. This study adopts a mixed-method approach including expert interviews and online surveys to ascertain the underlying structure of DEQUAL. Findings: Using partial least squares structural equation modeling as the analytical method, the results support that DEQUAL is a formative construct with 32 indicators. This study provides a measurement index with robust psychometric properties to assist practitioners in evaluating DEQUAL. Research limitations/implications: This study contributes a theoretical and empirical-based conceptualization of DEQUAL as a multi-dimensional construct. Supplementing the past studies which commonly applied the reflective approach, this study evinces that the formative approach is also appropriate and thence furnishes the relevance of the formative index in the service management theories. Practical implications: Practitioners are suggested to apply the validated indicators for service audit and customer relationship management. By systematically monitoring and measuring the online food delivery service quality, restaurants can improve customer satisfaction and loyalty. Originality/value: This study offers various insights to the service quality literature in the food delivery service context. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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Online meal delivery platforms (OMDPs), like UberEats, have received more attention since quarantine was established to prevent the spread of COVID-19. The research into antecedents of satisfaction and continuous usage intention for OMDPs, in general, is under researched. The current study compared the antecedents of satisfaction before quarantine to the antecedents during quarantine through the lens of Expectation-Confirmation Theory. Through multiple regression analyses, the researchers found that before quarantine, sharing economy ethos, price-value, food quality, ease of use and confirmation of beliefs had a significant impact on satisfaction while during quarantine, food quality, service speed, ease of use, and confirmation of beliefs were significant. Practical and theoretical implications are discussed. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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Restaurant research has received significant attention globally. This article aims to examine the evolution and the knowledge structure of restaurant research over the past decades. We also investigate the restaurant research hotspots and knowledge diffusion paths based on 1489 articles extracted from the Web of Science database. Furthermore, we conduct a keyword co-occurrence network analysis and four different types of main path analyses to scrutinize the historical formation of the restaurant research. Results revealed that restaurant research mainly focused on five research themes: consumer behavior, consumer satisfaction, social media, green restaurants, and authenticity. While consumer behavior has been the mainstream topic, the focus of this line of research has recently shifted from traditional to luxury and ethnic restaurants. Furthermore, our analysis has detected several recent changes in response to the COVID-19 pandemic. By examining the knowledge structure of restaurant research, we reveal its knowledge diffusion paths and provide avenues for future research in this vast and interdisciplinary research field.
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Rural tourism has an increasing share of the country's tourism income and significantly contributes to the rural economy. Intensive research has been conducted on how Covid-19 affects the tourism industry and the challenges and opportunities the sector face. Although the rise of rural tourism is frequently highlighted post-Covid-19, research examining the satisfaction levels of visitors involved in rural tourism is almost nonexistent. The study's main aim is to determine customers' satisfaction levels from rural activities in and around the Iznik District of Bursa province and to recommend improvement. We obtained data from a structured survey conducted with 408 people who visited Iznik at least once. SPSS 23 program was also used to analyze the data obtained. Results show that visitors' satisfaction with nature and the environment is above average, and their satisfaction with the services provided is below average. The most critical dissatisfaction was the increasing environmental pollution, the loss of natural beauty, the local government's inability to do the necessary cleaning and maintenance work, and the lack of introductory information in places with historical and natural characteristics. Participants wanted to stay in caravans and tents rather than hotels and suggested expanding and improving those facilities. They suggested that local textures are preserved, and more local food and beverages are offered. The suggestion shows that visitors demand integrating more with nature, local life and historical texture.
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Purpose - The paper focuses on guest satisfaction and service process improvement, considering the importance of quality elements as an important factor for differentiation in the market. The purpose of this article is to identify the differences in the attitudes of domestic and foreign guests who have stayed in homestay accommodation. As part of the research, an importance-performance analysis was conducted to compare the importance of and satisfaction with quality elements among domestic and foreign guests. Design - Primary research was conducted in September 2020 in 10 counties of the Republic of Croatia. A total of 168 valid questionnaires were collected. The sample consists of guests from 17 countries who were accommodated in homestay accommodation. Methodology - For this article, importance-performance analysis (IPA) was performed and the importance of, and satisfaction with, each quality element was presented in an IPA matrix. By analysing the position of the quality elements in the matrix, it is possible to identify future strategies and improvements that need to be implemented to meet the needs of guests. Approach - The study analyses 20 quality elements in two IPA matrices, one for domestic guests, and one for foreign guests. Each matrix has four quadrants: "Concentrate here", "Keep up the good work", "Low priority" ", and "Possible overkill". Findings - The results show that there are differences between domestic and foreign guests in their perceptions of satisfaction with and importance of quality elements. The results of the conducted IPA provide guidelines for improving certain areas in the service delivery process in accordance with guest preferences. The research has several limitations, mainly the sample size and the fact that the study was conducted during the COVID-19 pandemic. Originality of the research - The results show the peculiarities of guests staying in homestay accommodation and highlight the differences in perception depending on the origin of the guests. The findings provide clear guidance for practitioners by identifying elements of service quality that are important to domestic and international guests. This provides the basis for creating services tailored to guests' needs and expectations.
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While significant scholarship has documented the prevalence of racial discrimination in hiring, less is known about the forces that exacerbate or mitigate it. In this article, we develop a theoretical argument about the ability of customers to influence racial discrimination in hiring, highlighting the role of direct customer communication and its intersection with online review systems. We deploy a novel method to test our argument. Specifically, we draw on original data from a two-part field experiment that first randomly assigned restaurants to receive one of three different email messages from customers and then audited the restaurants to test for racial discrimination in hiring. While our data collection effort was cut short and disrupted by the coronavirus pandemic, making our findings more exploratory than initially anticipated, our data provide evidence that customer communication can reduce racial discrimination under certain conditions. We discuss the implications of these findings for scholarship on organizational decision-making, discrimination, and methodological approaches for studying these topics.
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This paper assesses the influence of e-commerce service quality on domestic tourists' satisfaction in Tanzania. This was important following closure of international tourism amid COVID-19. A multiple regression analysis to data collected from 150 local tourists in Dar es Salaam assessed influence of variables (reliability of e-services, perceived transaction security, responsiveness of e-services, and e-service ease of use) on customer satisfaction. Findings reveal variables' positive and significant influence statistically at p < 0.05. This implies that domestic tourists' satisfaction through e-commerce service quality in Tanzania is facilitated by reliability of e-services, perceived transaction security, responsiveness of e-services and e-service ease of use. Tourism managers need to ensure that all important pre-requisites necessary for tourism e-service quality provision are in place. The government and other responsible stakeholders need to invest in facilitative digital facilities to ensure optimal e-service quality are reliable at all times.
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The recurring outbreak of COVID-19 has witnessed community group purchasing return to the mainstay of national consumption. The paper conducted a questionnaire survey on consumer groups with experience in community group purchasing to explore the influencing factors of customer satisfaction in developing community group purchasing. The evaluation index system was determined based on the CCSI model, and the entropy weighting method was used to determine the index weights. Multidimensional regression analysis was used to verify the influencing factors of consumer satisfaction and their magnitude. The results show that expected satisfaction, perceived value, perceived quality, and platform image all have a positive influence on consumer satisfaction, and there is a meaningful relationship between consumer satisfaction and consumer loyalty. Multidimensional enhancement of consumer satisfaction can drive the sustainable development of community group purchasing. © 2022 ACM.
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Patients do not usually have the skills or knowledge to assess the provider's technical competence, but they do know how they feel, how they have been treated, and whether their expectations have been met. Viewed by specialists, patient satisfaction is an element of psychological health that influences the outcome of care. A satisfied and informed patient tends to cooperate with the doctor and more easily accept his recommendations. The purpose of this study is to assess the degree of satisfaction of Covid hospitalized patients regarding the quality of care and treatment. Objectives of the study: identifying the main existing problems and finding solutions to improve the quality of "health care". Materials and methods: a retrospective, descriptive study, using the patient's medical records and a qualitative study, measuring the degree of Covid-19 patient's satisfaction, according to the quality of nursing care and medical treatment during hospitalization. Conclusions: Covid-19 patients were mostly elderly with associated morbidity, from urban areas, especially men. 95.02% of patients were discharged from the hospital with improved condition, and 4.98% died, most of them being unvaccinated.
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This study investigates customer satisfaction through aspect-level sentiment analysis and visual analytics. We collected and examined the flight reviews on TripAdvisor from January 2016 to August 2020 to gauge the impact of COVID-19 on passenger travel sentiment in several aspects. Till now, information systems, management, and tourism research have paid little attention to the use of deep learning and word embedding techniques, such as bidirectional encoder representations from transformers, especially for aspect-level sentiment analysis. This paper aims to identify perceived aspect-based sentiments and predict unrated sentiments for various categories to address this research gap. Ultimately, this study complements existing sentiment analysis methods and extends the use of data-driven and visual analytics approaches to better understand customer satisfaction in the airline industry and within the context of the COVID-19. Our proposed method outperforms baseline comparisons and therefore contributes to the theoretical and managerial literature. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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The coronavirus disease (COVID-19) has impacted the hotel industry in all aspects. However, the changes in hotel customer satisfaction deserve additional attention. Using online hotel reviews, this study explores the difference between the influencing factors of customer satisfaction before and after the COVID-19 outbreak. By use of Latent Dirichlet Allocation and sentiment analysis, factors that affect customer satisfaction and their emotional strength before and after the COVID-19 outbreak are extracted. Then, multiple regression models are established to compare the differences of the impact of each factor on hotel customer satisfaction in different periods. According to the aforesaid study, hotel customer satisfaction and its influencing factors have changed significantly during the pandemic;hotel customer satisfaction during the pandemic is mainly influenced by service quality. Accordingly, strategies are proposed for hotel managers to improve their customer satisfaction during the COVID-19. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
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Foodservice firms have been among the most affected business units during the COVID-19 pandemic. The slew of lockdowns and resulting apprehensions of contracting virus infections have largely deterred customers from patronizing various food outlets. However, with internet assistance consumers have increasingly found perceived refuge from unsafe dining experiences. As a result, the paper makes attempt to identify the determinants of customers' dining experience in restaurants. A total of 1,545 customer reviews from 97 foodservice outlets of 14 Indian cities were collected. R programming was used to perform qualitative analysis on the reviews to identify the features. Bigram analysis was applied to calculate the repeated phrases. Based on the repeated phrases, researchers measured the factors that contribute toward the customers' dining experience. The findings suggest that food quality and taste, food variety, staff behavior, restaurant ambience, along with social distance and safety norms mainly determine guest satisfaction. The findings also reveal that hotels need to apply recovery strategies such as training staff to adapt to the new-normal strategies and provide a safe environment to improve restaurant businesses. This study uses novel dataset and the findings essentially contribute to the food service literature. Further study can be done using big data in varied settings.
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Nowadays, in the tourism sector forms are focusing more and more on satisfying customers. Nevertheless, the special restrictions applied to reduce the risk and level of contagion of coronavirus 2019 (COVID-19) in some establishments (e.g. hotels, restaurants, coffee shops) could modify the customers' level of satisfaction. For this reason, this case study proposes using a survey of customers' satisfaction to identify potential differences that may serve as segmentation criteria. Then, this case study helps students to better understand the importance of market segmentation and introduces them to the statistical methods and tools necessary to implement the corresponding business' marketing strategies.
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The article focuses on a report on global consumer trends for next few years released by the market research firm of Mintel. It mentions few consumer trends such as offering services that is focused on consumer's mental health and wellness, investing in local economy, and making sustainable products.
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The development of domestic tourism is marked as one of the positive changes caused by the COVID-19 virus pandemic. The always popular spa destinations in Serbia are becoming more and more visited. Accordingly, it is necessary to determine which factors lead to the satisfaction or dissatisfaction of domestic guests in hotels. This paper will examine the satisfaction and dissatisfaction of hotel guests who shared their experiences through reviews on the Booking.com platform. The sample consisted of hotel guests in Vrnjacka Banja, because this destination stands out as the most visited during the coronary virus pandemic in Serbia. During August 2021, a total of 533 reviews of domestic tourists were collected, and the analysis of the obtained data was performed with the help of the SPSS 20 social science package and the RapidMiner data mining software. The analysis of the results revealed that a total of 8 factors affected the satisfaction of hotel guests during the corona virus pandemic, while a total of 5 factors influenced the dissatisfaction. The obtained results will help hotel managers in creating adequate strategies to improve those factors that are a source of dissatisfaction of guests such as the service provided, room equipment or additional facilities.
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Various academic studies have been conducted on customer and employee satisfaction in the service industries. This research focuses on the hotel sector, exploring (1) job satisfaction (intrinsic, extrinsic, and general) in departments whose employees most frequently come into contact with hotel customers (reception, housekeeping, bar and restaurant, kitchen, and entertainment);and (2) customer satisfaction for these departments. The aim of this research is to examine customer and job satisfaction in the aforementioned departments in greater depth. The research was carried out at the beginning of the 2021 summer season, during the COVID-19 pandemic. A sample of 1,488 individuals was analyzed to find out if employee job satisfaction can predict customer satisfaction. Customer satisfaction was minimally explained by the three dimensions of employee satisfaction (intrinsic, extrinsic, and general), although not in all departments. Extrinsic employee satisfaction achieved higher results than intrinsic employee satisfaction in the reception, kitchen, and bar and restaurant departments. The results show a clear difference between departments that are managed directly by the hotel and those that are outsourced (housekeeping and entertainment), which did not show a predictive relationship between employee and customer satisfaction.
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This research paper explores the conceptual structure of the literature published on "customer satisfaction" and identifies novel research gaps. For the purpose of the study, we create the co-occurrence networks and conduct thematic analysis as well as factorial analysis of the content of the papers published on customer satisfaction in the last two decades (2000-2020) in tourism and hospitality journals. We use 'R' software to conduct the analysis based on the data retrieved from the web of science database. Findings from the network analysis and thematic analysis are discussed to identify novel research gaps to further advance the ever-evolving field of research on "customer satisfaction". Our purpose with this paper is to bring to light the research gaps using a systematic, quantitative and objective technique of drawing the conceptual structure. Findings reveal that research on customer satisfaction in emerging contexts and restaurant research prominently deserve further attention, including work that compares customer expectation and satisfaction pre-and-post COVID in a context such as restaurants, destination tourism, and sharing economy, to name a few.
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Purpose: The aim of this study was to evaluate parent/guardian satisfaction with speech-language pathology telepractice services provided at a New York--based pediatric health care facility during the COVID-19 pandemic. Specifically, satisfaction with appointment maintenance, progress, acquisition of goals, and parent education was measured. Method: Researchers identified patients from 0 to 21 years of age who received at least one speech-language pathology telepractice service from May 1 to May 29, 2020, for study inclusion. One hundred seven patients met the inclusion criteria. A qualitative survey with four Likert scale questions was e-mailed to a parent/guardian of these patients. Questions assessed interest in maintaining telepractice services following the COVID-19 pandemic in addition to rating satisfaction with appointment maintenance, parent/caregiver education, and patient progress. Thirty participants completed the survey, reflecting 28% completion rate. Results: Parents/guardians indicated overall satisfaction with pediatric speech-language pathology telepractice services. Qualitative analyses revealed subthemes for advantages and disadvantages of the telepractice platform. Advantages included convenient scheduling and session maintenance, improved safety in the setting of COVID-19, opportunities for visual models that were not possible while masked, and increased opportunities for parent education and training in the child's natural environment. High-level clinician engagement, continuity of care, creativity, and a well-established clinical rapport improved the efficacy of telepractice sessions. Reported disadvantages included distractibility, patient age contingencies, technological difficulties, restricted treatment modalities, and virtual session structure. Results implied a preference for in-person speech-language pathology sessions versus telepractice at this facility. Conclusions: The results of this survey study indicated parent satisfaction with speech-language pathology services via telepractice. Patients' return to in-person speech-language pathology sessions when available in subsequent months does imply a preference for in-person care. However, the notable advantages and disadvantages of telepractice expressed by parents/guardians at the researchers' facility during the early months of the COVID-19 pandemic offer valuable insights for current and future speech-language pathology telepractice providers.